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June 23, 2015 Tech4BusinessNow Resource

As you’re aware, mobile-optimized email marketing is a great way for businesses to reach out to consumers on their mobile phones and tablets – but it’s far from the only way. These days, savvy marketers are leveraging the power of mobile push notifications and SMS to build relationships with consumers in brief, real-time alerts. A strong 52 percent of smartphone users have push notifications enabled [1], and all mobile phones – smart or not – can re¬ceive text messages. Think of push and SMS as the “Hey, look at me!” to email marketing’s “Check me out when you have time.” Each serves its own marketing purposes and fulfills different business needs.